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Objective
Create FACEBOOK application to encourage consumers to gather into the groups and participate in the IBUMETIN game. Organizers each week randomly choose friends of the week and give prizes associated with mutual friends and leisure time.
Solution
Created FACEBOOK application where user can choose a prize and get a chance to choose another four of his friends to win and spend leisure time together. The only condition – user has to send invitations to all of your friends and they have to confirm that they want to participate in the game – for the week`s prize were competing only teams that consisted of least four members.
Outcome
During a few weeks of the campaign more than 100 teams took part in the game, more than 300 tried to do this, but they did not fulfill all game conditions. In total there were collected more than 2,000 consumer contacts.
